Core Features of CRM Software
Contact Management
- Centralized database for storing customer and prospect information, including contact details, communication history and preferences.
Sales Management
- Tools for tracking leads, opportunities, deals and the sales pipeline.
- Automates sales tasks, such as follow-ups, quotes and contract management.
Marketing Automation
- Enables email campaigns, social media integration and targeted marketing strategies. Provides insights into campaign performance.
Customer Support
- Includes ticketing systems, live chat and help desk features for addressing customer inquiries and complaints.
Task and Workflow Automation
- Streamlines repetitive tasks such as sending reminders, scheduling appointments and generating reports.
Analytics and Reporting
- Customizable dashboards and reports for tracking KPIs, sales performance and customer behavior.
Integration with Third-Party Tools
- Seamless integration with email platforms, accounting software, e-commerce platforms and more.
Mobile Access
- Mobile apps or responsive interfaces to enable CRM usage on the go.
Role-Based Access Control
- Ensures data security by restricting access to sensitive information based on user roles.
Customization
- Flexible modules and features that adapt to the business's unique needs.